Fastest K-Pop Music Videos to Reach 100 Million Views
BTS’s “Butter” leads the record list below, reaching 100 million YouTube views in approximately 21 hours. These music videos hit the milestone in the hours and days right after release — and the clock started the moment each video went public.
All-Time Top 10: Fastest K-Pop MVs to 100 Million Views
BTS and BLACKPINK dominate this list, with LISA’s solo release “LALISA” also among the fastest. The table compares elapsed time to the same milestone — 100 million views.
| Rank | Artist | Song (Year) | Time to 100M |
|---|---|---|---|
| 1 | BTS | Butter (2021) | ~21 hours |
| 2 | BTS | Dynamite (2020) | ~24 hours |
| 3 | BLACKPINK | How You Like That (2020) | ~32 hours |
| 4 | BLACKPINK | Pink Venom (2022) | ~35 hours |
| 5 | BTS | Boy With Luv ft. Halsey (2019) | ~37 hours |
| 6 | BLACKPINK | Ice Cream with Selena Gomez (2020) | ~41 hours |
| 7 | LISA | LALISA (2021) | ~49 hours |
| 8 | BTS | Permission to Dance (2021) | ~50 hours |
| 9 | BTS | Life Goes On (2020) | ~51 hours |
| 10 | BLACKPINK | Kill This Love (2019) | ~62 hours |
Times are approximate and can vary slightly between sources; figures reflect widely reported K-pop records as of 2026. Sources: kpopbeen and Statista (cross-checked for the top entries).
How is this measured?
“100M” means 100 million views on YouTube. Time to 100M measures the elapsed time between a music video’s public release and the moment it reaches that milestone.
This differs from a first-24-hours record. A first-24-hours record compares how many views videos collect within a fixed window; a time-to-100M record compares how quickly they reach a fixed view count. The figures above are rounded estimates, not exact minute-by-minute timestamps.
Fastest K-Pop group debut MV to 100M
BABYMONSTER set a new record for the fastest K-pop group debut music video to reach 100 million views, marking a milestone for a new generation of K-pop.
The debut category is separate from the overall ranking above. It compares group debut music videos, rather than every release in an artist’s career.
Why the first hours matter
For fans following a record attempt, the starting point is the release itself. A music video’s first hours begin at the same moment worldwide — even when fans’ local clocks show different times or dates.
Many K-pop comebacks are scheduled for 6 PM KST, although release times vary by artist and project. Check the announced time for the release you’re following, then convert it before setting your reminder.
When does the next comeback drop where you live?
Find the next K-pop comeback in your time zone · See what 6 PM KST means in the United States
Frequently asked
What is the fastest K-pop music video to reach 100 million views?
BTS’s “Butter” ranks first, reaching 100 million YouTube views in approximately 21 hours. BTS’s “Dynamite” follows at approximately 24 hours.
What does 100M mean in music video records?
100M means 100 million views. In this list, it refers to the YouTube view milestone for the music video being measured.
Is the fastest-to-100M record the same as the first-day view record?
No. A fastest-to-100M record measures how long a video takes to reach 100 million views, while a first-24-hours record measures the views collected during that fixed period.
Which K-pop group set a debut MV record for reaching 100 million views fastest?
BABYMONSTER set a record for the fastest K-pop group debut music video to reach 100 million views — a separate category from the overall ranking, which includes later releases and solo videos.
What time do K-pop comebacks usually come out?
6 PM KST is a common release time, but it is not universal. Check the artist’s announced schedule and use our K-pop comeback time guide to find the release in your time zone.
Keep exploring: be there for the next release
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